ITC Roxy Mas, located in Cideng in West Jakarta is a mall noted for its mobile phone business. The majority of Jakartans choose to shop for mobile phones and their accessories at Roxy Mas due to the usually lower prices as compared to other retailers. Apart from the mall, it is also known for its office complexes (ruko) which consist of banks, bridals, advertising offices, and insurances.
ITC Roxy Mas is located in Hasyim Ashari Road whereby along the street one can find many furniture stores. Some of them are already there for years. Near the mall lies Roxy Theatre building. It used to be a famous cinema, but has ceased operations due to lost popularity from 21 Cineplex, the biggest cineplex chain in Indonesia.